#PRIYO CHITROSATHI NEWS💐
Kolkata, July 31, 2025: Bisk Farm, one of India’s most loved bakery and biscuit brands under SAJ Food Products Private Limited, celebrated its 25th anniversary by announcing major milestones and sharing a vision for its future at a press conference today held in Kolkata.
The event was graced by Iconic Indian Cricketer Sourav Ganguly, Mr. Arpan Paul, Executive Chairman of SAJ Food Products Private Limited, and Mr. Vijay Singh, Managing Director. Bisk Farm’s journey from a regional favourite to a nationally recognized name was highlighted during the session, as the company shared insights into its achievements and strategic roadmap.
The company revealed that it had crossed a turnover of Rs. 2,000 crore and aimed to reach Rs. 5,000 crore within the next five years. With a current 4% market share in India’s organized biscuit market, & being the Number 2 in East India, Bisk Farm has set its sights on further expansion, backed by robust product innovation and brand evolution.
In a significant development, the management shared its intention to go for an Initial Public Offering (IPO) in the next 5 years , to facilitate smooth transition and better governance. The company also announced the upcoming launch of its 8th manufacturing facility in Guwahati, further strengthening its operational capacity across the country in QTR1 FY’27
To mark a new chapter, Biskfarm introduced its new brand ambassador and unveiled revamped packaging across its product range, reflecting a refreshed corporate identity that aligns with its forward-looking strategy.
Speaking on the occasion, Mr. Arpan Paul, Executive Chairman of SAJ Food Products Private Limited, said, “This milestone is not just a celebration of our past but a commitment to the future. Over the last 25 years, Biskfarm has earned the love and trust of millions of consumers. As we step into this new phase, we are focused on scaling up, innovating continuously, and becoming a household name across every corner of the country.”
Mr. Vijay Singh, Managing Director of SAJ Food Products Private Limited, added, “Our growth has been driven by strong fundamentals, an agile supply chain, and a deep understanding of consumer needs. With our upcoming factory in Guwahati and new product innovations, we are well-positioned to deepen our market presence and elevate the Biskfarm experience for the next generation of consumers.”
The press conference offered a comprehensive view of Biskfarm’s progress over the past 25 years and underscored its commitment to continued excellence in the Indian FMCG sector.
About
Since its inception in the year 2000, Bisk Farm has been recognised for its delectable biscuits, cookies, cakes, rusks and also produces Indian snacks under the brand name, Indiaah. The brand is owned and marketed by SAJ Food Products (P) Ltd, a part of the Aparna Group of Companies. Bisk Farm has carved a niche for itself in the market in a fairly short span of time. It is ranked amongst the top 4 bakery brands in the markets where it competes .Bisk Farm is presently available throughout Eastern and North Eastern India, as well most the other regions in India as well. The company eventually aims to market its delicacies across the country and become the most innovative food company in india.
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