#PRIYO CHITROSATHI NEWS💐
Kolkata | 11th January
Kkhubii, India’s first art-tech startup, marked a significant milestone with the grand unveiling of its new logo, official website, an exclusive e-book on Indian puppetry now available on Amazon, and the launch of its theme song titled “Kkhubii Hai Vibe”, performed live. The evening unfolded as a vibrant confluence of tradition, technology, and creative expression, celebrating India’s rich cultural heritage through contemporary storytelling formats.
Founded by filmmaker Shrestha Ganguly and incubated by IIM Bangalore, Kkhubii is envisioned as a dynamic platform that bridges heritage art forms with modern digital ecosystems. The launch of the website represents a crucial step in making Kkhubii’s vision accessible to a wider audience, serving as a digital gateway for art, culture, storytelling, and future collaborations.
The newly unveiled logo reflects Kkhubii’s evolving identity—deeply rooted in Indian culture while embracing innovation, collaboration, and global outreach.
A key highlight of the evening was the launch of the e-book on Indian puppetry, which shines a spotlight on one of India’s oldest and most evocative storytelling traditions. Through carefully curated narratives and visual documentation, the publication aims to preserve, document, and reintroduce traditional puppetry forms to newer generations and global audiences. Its availability on Amazon ensures wide reach and accessibility, aligning with Kkhubii’s mission of cultural sustainability.
Adding a powerful sensory dimension to the celebration was the debut of “Kkhubii Hai Vibe”, the official Kkhubii theme song, performed live with music, creating an immersive artistic experience. The composition echoed the spirit of the platform, celebrating art as a living, breathing force that connects communities, generations, and creative disciplines.
Speaking about the vision behind Kkhubii, founder Shrestha Ganguly shared that the platform is not just a digital space, but a movement aimed at making art accessible, relevant, and economically sustainable for artists, while honouring India’s cultural roots.
The event was graced by Indian actress Moubani Sorcar and Avirup Sengupta, renowned Odissi dancer and choreographer, as special guests, whose presence added depth and artistic significance to the evening. The launch also welcomed Yukiko Yuasa, a Japanese art and culture enthusiast, cultural bridge, and Japanese language instructor, reflecting Kkhubii’s growing global and cross-cultural engagement.
The launch event offered a glimpse into Kkhubii’s expanding creative roadmap, with several upcoming announcements planned across films, cultural content, and collaborative projects in India and on global platforms. These initiatives aim to amplify Indian art forms while fostering cross-cultural dialogue and international creative exchange.
The evening reaffirmed Kkhubii’s commitment to nurturing art, culture, and creative innovation through technology-driven solutions, meaningful collaborations, and storytelling that transcends boundaries.
With this landmark launch, Kkhubii steps into a new chapter—strengthening its role as a cultural catalyst and a bridge between India’s artistic legacy and the future of art and technology.
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