#PRIYO CHITROSATHI NEWS*💐
Kolkata, India: Asha Next Gen, the young and dynamic sister label of ASHA AUDIO, proudly celebrates the success of “Thakumar Jhuli,” a powerful collaboration by Howrah Locaal x Bhit that has captured widespread attention for its raw storytelling, emotional depth, and cultural authenticity.
Launched earlier this year, Asha Next Gen was founded with a clear vision—to spotlight emerging voices and create a strong platform for independent artists who represent honesty, originality, and rooted musical expression. While each release under the label has received encouraging appreciation, “Thakumar Jhuli” has emerged as a defining milestone, resonating deeply with audiences across platforms.
To commemorate this achievement, Asha Next Gen is hosting an exclusive success celebration, bringing together the artists, collaborators, industry peers, and supporters who played an integral role in the journey of the track. The evening stands as a tribute to creativity, collaboration, and the growing influence of independent music in India.
About the Artists
From organizing local cyphers across Howrah and Kolkata to performing at 40+ live shows, Howrah Locaal (Cheetah Jeet & Adi) along with Bhit have built a formidable reputation from the ground up. Deeply rooted in their culture and community, their journey reflects years of persistence, grassroots movement-building, and uncompromising authenticity.
The collective has shared the stage with acclaimed artists such as Lakkhichara, Snigdhajit Bhowmick, and Annanya Chakraborty, while also gaining recognition from major figures within the Indian hip-hop ecosystem. Their work has recently been acknowledged by Ikka, Dino James, Gully Gang, and even DIVINE’s official fan page, driven by the rapid circulation of their Instagram reels.
Impact of “Thakumar Jhuli”
With “Thakumar Jhuli,” Howrah Locaal x Bhit have delivered a culturally resonant sound that powerfully connects the streets to the industry. The track crossed 100,000+ views within 15 days, followed by a rapid surge to 200,000+ views within the next week, firmly establishing it as one of their most impactful releases to date.
The success of “Thakumar Jhuli” reinforces Asha Next Gen’s commitment to nurturing authentic voices and supporting music that reflects real stories, lived experiences, and cultural depth.
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